1. Depth of Strategy
- Template-based SEO (cheap, fast, generic) vs. custom strategy (tailored, iterative, ROI-focused)
- COSEOCO, for example, builds frameworks that evolve with your brand, not just plug-and-play fixes.
2. Experience & Specialization
- Junior freelancers may charge less, but lack niche expertise.
- Agencies with proven results in affiliate SEO, semantic optimization, or local branding (like COSEOCO) command higher rates for deeper impact.
3. Tool Stack & Tech
- Some agencies use basic tools (e.g., free keyword planners).
- Others invest in premium platforms like Ahrefs, Semrush, Surfer, or AI-driven content tools, raising costs but improving precision.
4. Deliverables vs. Outcomes
- Low-cost providers often focus on tasks: “10 backlinks, 5 blog posts.”
- Strategic agencies focus on business outcomes: traffic growth, lead quality, conversion lift.
5. Transparency & Reporting
- Some agencies hide behind vague metrics.
- Others (like COSEOCO) offer clear KPIs, monthly strategy calls, and iterative refinement, adding value through clarity and collaboration.
