To meet this challenge, The Storck Team partnered with COSEOCO, a results-driven, technical SEO and web development agency specializing in real estate growth. COSEOCO’s central strategy was a full-spectrum transformation focused equally on modern digital infrastructure, granular keyword targeting, competitive benchmarking, technical SEO, advanced content marketing, and AI-driven lead capture.

The guiding principles of the campaign included:

• Rebuild the infrastructure: Launch a bespoke WordPress website, optimized for both aesthetics and load speed, featuring robust real estate plugins for property search, map integration, virtual tours, and mobile-first design.
• SEO-first architecture: Structure all content, navigation, and on-page/on-site elements to maximize crawlability, indexation, and relevance for Google’s evolving ranking algorithms—especially for local and long-tail keywords relevant to Aurora real estate.
• Comprehensive keyword research: Execute deep-dive competitive keyword analysis to uncover and prioritize both high-volume and hyperlocal long-tail keywords, with focus on buyer/seller intent (“Aurora Realtor” and “Aurora Real Estate Agents”).
• Content engine: Build a sustainable content strategy with frequent blogs, guides, market insights, and property landing pages—each optimized for target terms and aligned with the local buyer/seller journey.
• AI-powered lead capture: Deploy a custom chatbot for 24/7, immediate lead engagement, qualification, and CRM integration, ensuring no prospect ever falls through the cracks.
• Benchmark, Measure, Outperform: Consistently benchmark site traffic and keyword rankings against dominant platforms (Zillow, Redfin, Realtor.com) and Aurora-based competitors, tracking KPIs and establishing The Storck Team’s website as #1 in local organic traffic.
• Win prime SERP features: Aggressively optimize for “position 1” outcomes, including AI Overviews (AIO), People Also Ask (PAA), and AI-enhanced GEO/Entity results, driving additional traffic and brand authority.

The intent was clear: combine the agility and local insight of a boutique firm with the technical sophistication and growth mindset typically seen at national digital players.

• The Storck Team’s site was benchmarked against both national portals (Zillow/Redfin) and Aurora-based realtor websites, measuring total organic traffic, keyword portfolio size, ranking distribution, and local pack visibility.
• Site health and performance were routinely checked via GA4, Google Search Console, and SEMrush technical audits, ensuring continuous improvement and resilience against algorithm fluctuations.
• To sustain a top-of-mind presence, The Storck Team’s Google Business Profile (GBP) was optimized, populated with original photos, market updates, and curated reviews—a sharp contrast to the generic listings of national portals.

• 24/7 Response: The chatbot greeted all visitors, answered routine property questions, and instantly captured lead details, including name, email, property type/interest, and timeframe.
• Lead Qualification: Prospects were funneled into buyer or seller segments and asked pre-qualification questions (budget, desired location, urgency).

• Publishing comprehensive, uniquely local pages answering the most common transactional/buyer questions (e.g., relocation, school information, neighborhood comparisons)
• Leveraging schema, direct answers, and FAQ sections to target AI Overviews and People Also Ask.
• Regularly updating content, adding original reviews, neighborhood insights, and market data for relevance and user engagement.
• Active link-building and earned citations from local press, community pages, and neighborhood organizations, boosting local authority.

• AI Overviews (AIO): Content was structured for clear, direct answers and featured snippets, ensuring inclusion in Google’s AI-generated summaries.
• People Also Ask (PAA): Targeting with well-researched, question-based headings and schema FAQ markup, dozens of Storck Team pages now rank in PAA boxes for high-intent local queries.
• Local Pack & GEO/Entity Results: Enhanced Google Business Profile, consistent NAP (Name, Address, Phone), and local citations propelled the brand into Aurora’s Map Pack and entity-driven search results.

• Year-Over-Year (YoY) Traffic: 64 visits/mo → 4,159/month = 6,399% growth
• Keyword Portfolio: From a handful of branded/local queries to over 3,000 highly-relevant, buyer-intent keywords, covering the funnel from research to transaction.
• SERP Share: The Storck Team’s site now consistently ranks above the highest-trafficked local competitors in Aurora and has carved out a prime position alongside or directly beneath Zillow and Redfin—for the market’s most lucrative buyer and seller keyword phrases.

The site’s estimated organic traffic value—the amount the team would need to spend on Google Ads to get an equivalent number of high-quality clicks—now sits at $3,500/month. This calculation factors in keyword CPC rates, organic ranking position, CTR, and the high transaction-value nature of real estate leads. The cost savings compared to paid acquisition are substantial, further improving marketing ROI and budget flexibility.

• Position 1 for both textual and AI-answer result types (AI Overviews, SGE, Gemini/GEO, etc.)
• “People Also Ask” boxes for dozens of Aurora real estate questions, capturing zero-click and quick-answer traffic that might otherwise have gone to larger portals.
• Enhanced local pack, entity knowledge panels, and real-time property detail features

• Full-Funnel Mastery: COSEOCO doesn’t simply deliver traffic increases; it brings together web development, technical SEO, content, AI engagement, and local authority-building for full-funnel transformation—from first impression to closed sale.
• Outperforming Giants is Possible: Even in crowded and seemingly “unwinnable” verticals, agility, expertise, and a relentless focus on local relevance allow clients to punch above their weight and own their niche.
• Data-Driven Growth: Regular competitive benchmarking, rigorous analytics loops, and continuous micro-optimizations ensure results are not just delivered, but are sustainable and defensible, regardless of algorithm or industry shifts.
• Future-Proofing via AI & SERP Engineering: COSEOCO’s focus on AI Overviews, PAA, and next-gen SERP features ensures clients will remain visible even as the search landscape shifts rapidly toward generative and entity-based answers.

• Invest in your own digital “home base”: A well-structured, technically optimized website remains the foundation. Templates alone rarely suffice for the demands of real estate SEO success in 2025 and beyond.
• Prioritize E-E-A-T, schema, and local intent: Local expertise, direct answers, and transparency beat generic pages from national competitors, especially for high-intent searches.
• Exploit local and situational queries: Focus on what national brands miss—local school nuances, micro-neighborhood guides, city events, and service that resonates with hyperlocal needs.
• Integrate AI tools for conversion: Modern buyers expect instant answers and seamless interactions; chatbots capture and convert traffic that forms alone cannot.
• Benchmark. Improve. Repeat: Data is your guide—track not just “if” you are winning, but where and why, then iterate.
• SERP features are now more important than rankings alone: AI Overviews, People Also Ask, Map Pack, and entity cards now claim more visibility than ever; optimize for all, not just traditional blue links.

COSEOCO’s work with The Storck Team is a standout example of what smart digital strategy can do, even in one of the toughest SEO markets out there. By combining technical expertise with a content-first approach, we helped a local real estate team go head-to-head with national giants like Zillow and Redfin, and win!

For businesses looking to boost visibility, capture qualified leads, and drive real ROI, this case study shows what’s possible when execution meets strategy.

Whether you’re in Aurora or any other competitive space, COSEOCO’s playbook delivers more than just traffic; it drives real growth, stronger positioning, and measurable business impact.